We understand that writing is subjective and that everyone has different preferences. At Vaz Digital, we have an in-depth process to ensure that your preferences and styling is taken into account. We've hired specialists for every segment of the content creation process so that we can deliver high-quality content that ranks on Google for the long-term.
This is the first step to take when creating engaging content. Our Content Researchers create a plan for your site based on industry trends, your target keywords & competitor data. We want to make sure that our content is effective at delivering genuine organic traffic over time. Because of this, we like to handle the research process on topics.
Our writers are trained not only in SEO, but also in conversion marketing methods that help to deliver rankings that last for the long-term. Your content is structured to improve your bounce rate, average user time & engagement - Google views these metrics as vital when ranking a site, which is why we intensely focus on this. Our content is engaging, well-written and customized based on your preferences.
Our editors ensure that our content is structured correctly and has no typos or errors that might have gone missed. They structure the keyword density to be correct based on your industry, along with a complete optimization audit of every article. This helps us to deliver effective rankings on intent-driven search terms.
If you have any questions about our content process, please feel free to reach out to us via live chat or through your account manager.